In a like manner, A/V companies can add great value to clients by creating automated systems that use related queues to automatically control the system without requiring the user to provide input. Using sensors to detect occupancy, light and temperature; or utilizing PC-based systems with daemons installed; or providing power management that not only powers down devices but also switch outlets to avoid phantom power draws all lend to true automation.
When talking about A/V systems, we diminish value when we confuse terminology like automation and control. We build value when we differentiate between the two. There are many systems that may never require automation, and where control will suffice. In other cases, if automation is the goal, a unique approach and component list may be necessary. Only when we are able to explain the differences coherently can we become the true resources our clients are looking for, which helps all of our businesses in the end.