Head-turning Transparent Displays
Planar Transparent LCD
LookThru transparent display from Planar on display at Digital Signage Expo 2012.
View this slideshow
Refrigerator and window displays capture attendees’ and manufacturers’ attention alike.
By Lisa Nadile

will have to design their content for both the walkers (those passing by in 3 to 7 seconds) and the runners (1 to 2 seconds). Can the content capture the audience’s attention without offending their sensibilities?

While these dynamic windows need some good planning, they don’t always need to use high-end content tools, says Cris Derr, a marketing director at Planar. In describing content for Planar’s transparent LCD named LookThru, he said all that is needed is a simple office application: PowerPoint.

“When the content is black in PowerPoint, it shows up black on the screen. When it’s white, it shows up as clear. And then all gradients in between. There is no special software required to make this run,” Derr says. “It really is literally a display. It has an HDMI input given by a media player. It can be Windows, it can be Apple, it can be Linux, it doesn’t really matter,” he adds.

These displays use ambient light, which also will shape the content that should be designed.

While LG, Samsung and Sharp are bringing their displays to the marketplace, despite its enthusiasm, the market itself will need to ensure the content and the applications are there to receive them.

 


View the 10 photos attached to this entry
Head-turning Transparent Displays

View this slideshow

About the author

Lisa Nadile - Managing Editor
Lisa Nadile is Managing Editor for TechDecisions. She has been a technology journalist for over twenty years and has never lost her love of technology and the way it changes (and improves) our lives. She has written for many magazines and websites on the development of computers and the Internet, and is enjoying her new mission in the audiovisual sector.


Comments
Commenting is not available in this channel entry.



How do you solve the issue of noise in the open-space work environment? Add more noise.