Refrigerator and window displays capture attendees’ and manufacturers’ attention alike.
By Lisa Nadile
January 03, 2013
will have to design their content for both the walkers (those passing by in 3 to 7 seconds) and the runners (1 to 2 seconds). Can the content capture the audience’s attention without offending their sensibilities?
While these dynamic windows need some good planning, they don’t always need to use high-end content tools, says Cris Derr, a marketing director at Planar. In describing content for Planar’s transparent LCD named LookThru, he said all that is needed is a simple office application: PowerPoint.
“When the content is black in PowerPoint, it shows up black on the screen. When it’s white, it shows up as clear. And then all gradients in between. There is no special software required to make this run,” Derr says. “It really is literally a display. It has an HDMI input given by a media player. It can be Windows, it can be Apple, it can be Linux, it doesn’t really matter,” he adds.
These displays use ambient light, which also will shape the content that should be designed.
While LG, Samsung and Sharp are bringing their displays to the marketplace, despite its enthusiasm, the market itself will need to ensure the content and the applications are there to receive them.
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