Implementing a couple of these tips from the experts can save you time and bring success to your digital signage plan.
By Daniel P. Dern
April 19, 2012
Clive Fort, director of Product Management, Scala
- Always check to see what’s working, in terms of getting the intended message to the audience. Don’t be disappointed if something doesn’t work from a content point of view. Check the measuring data often.
- The most successful [environments] we’ve seen are where the users feel part of the channel. [Like where you are] getting comments and feedback from the users regarding what they’d like to see on their channel.
Sean Matthews, president of Visix
- Saturation is a big one. You have to have enough displays in your facility to deliver the message. If you spend all your money in the lobby, [then] that has no impact in the break room, elevator banks or other places where people converge.
- Don’t mount displays so high they are out of easy sight. If you pull the message too high off the floor, people won’t look at them.
- Put displays at hallway intersections. People typically look in front of them as they turn.
- For content refresh, we recommend no more than seven items in a content zone, letting no item play for more than seven seconds, and the entire layout needs to change three times a day — morning, noon, night. If the overall look stays the same, people tend to tune it out.
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