Simple Best Practices for Digital Signage

Implementing a couple of these tips from the experts can save you time and bring success to your digital signage plan.

Simple Best Practices for Digital Signage
·

Clive Fort, director of Product Management, Scala

  • Always check to see what’s working, in terms of getting the intended message to the audience. Don’t be disappointed if something doesn’t work from a content point of view. Check the measuring data often.
  • The most successful [environments] we’ve seen are where the users feel part of the channel. [Like where you are] getting comments and feedback from the users regarding what they’d like to see on their channel.


Sean Matthews, president of Visix

  • Saturation is a big one. You have to have enough displays in your facility to deliver the message. If you spend all your money in the lobby, [then] that has no impact in the break room, elevator banks or other places where people converge.
  • Don’t mount displays so high they are out of easy sight. If you pull the message too high off the floor, people won’t look at them.
  • Put displays at hallway intersections. People typically look in front of them as they turn.
  • For content refresh, we recommend no more than seven items in a content zone, letting no item play for more than seven seconds, and the entire layout needs to change three times a day — morning, noon, night. If the overall look stays the same, people tend to tune it out.


Latest Resource

Protecting Your Company From a Data Disaster
Our partner resource, created by the minds behind LabTech Software, teaches you the ins and outs of data loss prevention and recovery.

Article Topics

Trends & Advice · Digital Signage · Display · All Topics
Corporate TD © 2015 EH Publishing. All Rights Reserved.