Simple Best Practices for Digital Signage
Implementing a couple of these tips from the experts can save you time and bring success to your digital signage plan.
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Clive Fort, director of Product Management, Scala
- Always check to see what’s working, in terms of getting the intended message to the audience. Don’t be disappointed if something doesn’t work from a content point of view. Check the measuring data often.
- The most successful [environments] we’ve seen are where the users feel part of the channel. [Like where you are] getting comments and feedback from the users regarding what they’d like to see on their channel.
Sean Matthews, president of Visix
- Saturation is a big one. You have to have enough displays in your facility to deliver the message. If you spend all your money in the lobby, [then] that has no impact in the break room, elevator banks or other places where people converge.
- Don’t mount displays so high they are out of easy sight. If you pull the message too high off the floor, people won’t look at them.
- Put displays at hallway intersections. People typically look in front of them as they turn.
- For content refresh, we recommend no more than seven items in a content zone, letting no item play for more than seven seconds, and the entire layout needs to change three times a day — morning, noon, night. If the overall look stays the same, people tend to tune it out.
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