Yesterday, thePlatform, an independent subsidiary of Comcast and a video publishing company, launched mpx Essentials, which will give any mid-sized business or agency access to a specialized version of the same cloud-based platform used by many of the largest professional media and television companies in the world.
With mpx Essentials, organizations can upload, store, and distribute videos to their own websites, other sites, mobile phones, tablets and more. mpx Essentials provides a simple Web-based console for managing video, highly customizable video players, optimized video playlists to increase video views, enterprise-grade reliability, and more.
“With mpx Essentials, we’re making our premium video platform broadly available for the first time,” said Ian Blaine, CEO of thePlatform.
“Online video is not just the purview of TV and entertainment companies, although media and entertainment companies certainly account for a large percentage of the revenue in the online video platform (OVP) market today,” said Melissa Webster, Program Vice President, Content and Digital Media Technologies at IDC in a prepared statement. “We see a tremendous and rapidly growing opportunity among organizations and agencies of all kinds that want use video to communicate with their key constituencies and build customer loyalty and engagement. thePlatform’s launch of its new self-service offering is designed to address this opportunity.”
Key Features and Benefits include ease of use, increased video views, custom video player designs, playback across devices, and an enterprise class support system including 24/7 customer support and best-in-class content delivery network (CDN) services for storage and multi-bitrate streaming.